Planned Giving


Appreciated Securities

Are you looking to stretch your giving ability?

Giving appreciated stock or bonds to Eckerd College is usually more advantageous than giving cash. If you give appreciated securities held longer than one year, you can deduct their full fair market value, regardless of what you originally paid for them. Your total deduction is limited to 30% of your adjusted gross income in any year, but you can take any unused deduction over five succeeding tax years. And, you pay no capital gains tax on the donated securities! With these tax savings, the actual cost of your gift is less than if you made a cash gift.

How to give securities

  1. Securities held by your bank or broker
    Tell your banker or broker the number of shares of each security you wish to give and instruct the bank or broker to telephone the Office of Planned Giving at (727) 864-8229 for transfer instructions. Please do NOT instruct your broker to sell your stock on Eckerd College's behalf, and please do NOT send the securities to a transfer agent for transfer into Eckerd College's name. The date of your gift for valuation purposes is the date on which the securities actually pass from your control, regardless of when you instructed your broker to transfer them. The amount of your gift for gift crediting purposes will be based on the mean market value of the high and the low share price of each security on the date of transfer.
  2. Securities held by you in certificate form
    Send or deliver your certificate(s)—do NOT endorse or sign—by first class mail along with a letter of transmittal giving your name, address and the purpose of the gift to:

Eckerd College
4200 54th Avenue South ,
St. Petersburg, FL 33711

In a SEPARATE envelope, mail or deliver to the same address a stock or bond power for EACH security, left blank except for your signature. You may obtain blank powers from the Office of Planned Giving, your bank or your broker. Be sure to sign the power EXACTLY as your name appears on the certificate or bond. Your signature need not be guaranteed. By IRS rules, the date of your gift is the later of the two postmarks on the envelopes you send by mail.

Please do NOT fill in Eckerd College's name as transferee on either the stock certificate or the stock power, and please do NOT send the stock certificate to a transfer agent for re-registration in Eckerd College's name.

Trusts and life-income gifts

If you are giving securities to fund a trust or a life-income gift such as a Charitable Remainder Trust or Charitable Gift Annuity, please contact the Office of Planned Giving for special transfer instructions.

WARNING: Consult your legal and tax advisors before making any material decisions based on this information.


Send me a Personal Illustration!

For more information

E-mail us, complete the Personal Illustration form, or call us at (727) 864-8229 so that we can assist you.




Judi Schraer
Director of Gift Planning
Eckerd College
4200 54th Avenue South
St. Petersburg, FL 33711
(727) 864-8229





Eckerd College
4200 54th Avenue South . St. Petersburg, Florida 33711
(800) 456-9009 or (727) 867-1166
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